Well, we have some more data for you. Back in February I told you about how Mattel and their agency, Attention, used the Webcam Social Shopper (WSS) to help fans of all ages step inside “Barbie’s Dream Closet” (more info). We now have three months of data on barbiethedreamcloset.com, and I thought you’d be interested in being brought up to speed on the results (spoiler alert: it’s doing really, really well):
As you can see, WSS usage is trending upwards, and the people using it are highly engaged.
If you’re interested in a more “raw” look at how people react while they’re actually using WSS, here’s a quick little video we shot while at Fashion Week. Don’t worry, it’s not some cheesy marketing video, just a bunch of candid reactions from people:
